The most frequently asked questions

To a large extent, yes. You can easily build your reports based on 'categories', 'store brands' and 'type'.

Colruyt Lowest Prices, OKay and Spar Colruyt Group. We are expanding our offerings in the future.

Reports are tailored to your needs. For example, there are reports specifically tailored to a particular target group.

No. However, it is possible to download data and further process it yourself.

Some of the reports contain overlapping information. What differs from our insights:

• Nielsen provides insights for all retailers, but does not provide insights on customers' underlying drivers.
• GfK provides insights into customer purchases across supermarkets. To track customers across supermarkets, they operate random sampling. At item level, sampling is not always possible.

Colruyt Group Insights works additionally: we offer sales data combined with customer insights, for the Colruyt Group's 3 biggest brands: Colruyt Lowest Prices, OKay and Spar.

A first step is a demo tailored to your needs. Our expert will show you how our dashboards work and what added value they can bring to your brand or business. Do you want to go further? Then we will make you a customised offer. You decide whether to accept or not.

No, you are not obliged to take out an annual subscription. You can also opt for a one-off purchase of report(s) (ad hoc reports). Get in touch with us. We will look at the possibilities together.

All our insights are offered anonymised and aggregated. In no way does Colruyt Group Insights offer data or insights at an individual level.

Your data will not be shared with third parties. For some reports, we provide a benchmark. The data used is anonymised by default.