Get access to Belgium's largest retail data base

With almost 3 million households or about 150 million transactions a year, we possess Belgium's biggest retail database. By translating that data into valuable insights, you can easily monitor your categories and together we find out how your (potential) customers react to (launch) campaigns, product introductions and other brand activations. This will allow you to make even smarter data-driven decisions.

Figures make a difference

3 million households

150 million transactions a year

+600 stores and webshops

Biggest Belgian retailer with three major brands

All data under one roof

Colruyt Group Insights understands that customers' behaviour is constantly evolving. With almost three million households using the Xtra app or card, Xtra is our most important source of data. Xtra offers access to data such as shopping habits and consumer preferences. In addition to standard reporting, our data experts use advanced algorithms and machine learning techniques to translate that data into valuable insights.

What is Xtra?

The Xtra app or Xtra card allows customers to shop more advantageously at nine Colruyt Group stores and webshops and get petrol more cheaply at DATS 24. Customers who show the Xtra QR code at the check-out automatically receive the discounts. Xtra was launched as a discount card in 2017. Today, Xtra aims to be a digital personal assistant for every consumer. With almost 3.5 million users now, Xtra is taking a step in that direction.