Customised analyses
Unable to find an analysis you need in our standard reporting? Our team thinks along with you and helps you find the right analysis. Together, we look at the possibilities and the application for which the analysis is intended. Here is a selection of our range of ad-hoc analyses:
Launch Tracker
- Monitor a product introduction from the start and adjust for the best result.
- Get a practical weekly overview of your sales figures.
- Track four key customer KPIs: purchase/100 households, penetration, purchase/household and repeat purchases.
- Benchmark your product against relevant other brands.
- Receive a shopper profile based on family composition or regionality.
- Get an estimate of the effect on the category to which the product belongs: cannibalisation and halo effects.
This analysis is suitable for major product introductions and launches.
Gain-and-loss-analyse
- Get a better understanding of the dynamics within a category and closely monitor a behavioural change.
- Discover where a strong sales increase is coming from and gain an insight into which products and/or segments customers switch between.
- We define the product segments together to ensure the analysis meets your needs and requirements perfectly.
This analysis is suitable for product launches, delistings or major shifts within a category.
Paper Coupon analyse
- Analyze the volume and quantity of your product sales: our tool allows you to quickly get a vue of the volume and quantity of your product sales during your couponing actions (discount coupons, products testing). Compare your analysis period with the rest of the year to evaluate the effectiveness of your couponing campaigns.
- Socio-demographic view of consumer purchases: get a detailed analysis of consumer purchases during your promotion periods. Discover the quantity of coupons used per household, the concerned products, as well as the composition and the geographical location of households. Use this information to effectively tailor your future marketing efforts and get ahead the competition.
- Quick comparison and benchmark of your product sales: compare the sales of your products during a couponing action in a glimpse. Evaluate a precise benchmark of the performance of your products to increase your sales and improve the knowledge of your consumers’ purchasing habits.