New features may 2023
At Colruyt Group Insights, we take pride in being your trusted data partner, dedicated to providing valuable insights. We are delighted to introduce a range of additional features in our existing reports to enhance your experience and further empower you to satisfy your own customers.
New functionalities in existing reports
For the category-overview report:
- We have grouped the sales on total receipts and the sales based on loyalty card data (Xtra) onto one page. This makes it easier to have an overview of all KPIs on a single page and find explanations for the trends. It also results in a more logical structure (from category to brand/product group to individual products from top to bottom).
- The KPIs can be adjusted through the Out-of-pocket / volume / quantity dropdown. This makes it easier to track the impact on volumes during times of inflation.
For the advanced category report:
- We have added a benchmark "other brands" (all competitors) for each product group. This provides the opportunity to compare your results with the overall category or product group, or in the duplication report (Venn diagram), see how many of your customers also purchase a product from the competition.
- In the duplication report, we have also increased the number of product sets, allowing you to examine duplication between more than 2 sets simultaneously.
New report: Sales report
This comprehensive report provides you with a convenient and quickly understandable overview of the sales results within your category, as well as an analysis of your own performance.
With just a glance, you can assess all the key statistics and gain a thorough understanding of how your brands and products are performing.
Using the provided filters, you have the ability to narrow down the data based on various parameters such as category, segment, brand, and product group.
Questions or remarks?
We hope you have a lot fun exploring these new functionalities en hope these changes will aid you in you day-to-day business. If you have any questions or remarks, please feel free to contact us!